Based out of Montreal, Moment Factory describes themselves as "a new media and entertainment studio specialized in the conception and production of multimedia environments combining video, lighting, architecture, sound and special effects to create remarkable experiences." You may not have heard of Moment Factory by name but you may have certainly seen their work. Once you've seen their work, you won't forget it either. They have won numerous awards for their work, mostly in the last couple years.
Moment Factory has created more than 300 events, shows, and installations around the world for well renowned clients and performers. The studio works on interactive lighting and stage events for concerts, media facades on the sides of buildings, and indoor installations. On stage, Moment Factory has worked with some of the most well known artists in music such as Justin Timberlake, Jay Z, Nine Inch Nails, Bon Jovi, Celine Dion, and Madonna. Other clients include NFL, LAX Airport, Disney, Microsoft, Sony, and Cirque du Soleil. Moment Factory employees over 120 individuals that work in a 20,000 square-foot space in Montreal as well as gathering content from around the world.
Moment Factory has created more than 300 events, shows, and installations around the world for well renowned clients and performers. The studio works on interactive lighting and stage events for concerts, media facades on the sides of buildings, and indoor installations. On stage, Moment Factory has worked with some of the most well known artists in music such as Justin Timberlake, Jay Z, Nine Inch Nails, Bon Jovi, Celine Dion, and Madonna. Other clients include NFL, LAX Airport, Disney, Microsoft, Sony, and Cirque du Soleil. Moment Factory employees over 120 individuals that work in a 20,000 square-foot space in Montreal as well as gathering content from around the world.
(Have a look into the studio)
What makes Moment Factory experiences so effective is how they design participatory interactive environments. The Canadian studio focusses attention on two main components: social interaction and collaboration, and curiosity. Whether seeing the multimedia exhibit on stage at a concert or in the airport of LAX, social interaction and collaboration is taking place. Moment Factory designs their installations based on the fact that crowds, as opposed to individuals, will experience them. This allows for people to discuss what they are seeing in the group and encourages people from outside the observing group to participate in the interactive activities as well. Due to the large scale of the projects as well as the striking visuals and interactivity, crowds are drawn to the installations put on by Moment Factory. This in turn leads to the crowd collaboration in the observation or interaction with the exhibit. Moment Factory does an amazing job blending design with technology to produce mind-blowing experiences.
(LAX installation)
Moment Factory has been around since 2001 but the studio has done it's best work in the past couple of years. They are becoming more well known and landing bigger and bigger projects. They are definitely a studio to keep an eye on moving forward. Check out their website for more pictures and videos on their past and upcoming projects.
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